Sandals Resorts International is retiring its long-running Sandals Select Rewards program and replacing it with a rebranded, expanded loyalty club called the Island Insiders Club, the company announced June 15. The new program goes live July 1, 2026, and spans both the adults-focused Sandals Resorts and the family-oriented Beaches Resorts under a single integrated structure.
What Is the Sandals Island Insiders Club?
The Sandals Island Insiders Club is the new loyalty program for Sandals and Beaches Resorts, replacing Sandals Select Rewards on July 1, 2026. Existing members keep all of their points, tier status and benefits, and the program adds seven membership tiers plus new perks such as a room-upgrade hotline and a flexible "Choice of Insider Reward."
The change ends a chapter that began in 2008, when Sandals Select Rewards first launched. According to the company, existing members will not lose anything in the transition: all current points, accrued benefits, and earned recognition carry over automatically, with no action required.
The Island Insiders Club is built around seven membership tiers — Shell, Coral, Sapphire, Emerald, Diamond, Pearl and Ambassador — that guests climb based on the number of paid nights they stay. The entry-level Shell tier replaces the former Select tier, and benefits scale upward from there.
Familiar perks remain in place, including a points multiplier, on-resort member discounts, spa credits, milestone gifts, and the program’s signature reward: a free-week certificate after 70 paid nights. Sandals is layering several new features on top. Members will gain access to a dedicated room-upgrade hotline, an online Insiders Shop, and a new "Choice of Insider Reward" that lets travelers pick the benefit that best fits their trip — for example, a credit toward treatments at Red Lane Spa or an excursion through Island Routes.
The brand is also leaning into experiences beyond the resort gates. Island Insiders will be invited to themed events centered on interests such as scuba diving, culinary travel and autism inclusion, held both on property and in members’ home markets — an effort to keep guests engaged between vacations.
To draw in first-time guests, Sandals is offering a 5,000-point bonus to travelers who enroll, book, and complete an inaugural stay. Guests can sign up before their first visit and begin earning tier status once they check in.
Industry observers have read the launch as part of Sandals’ broader "Sandals 2.0" push, which also includes a $200 million renovation of three flagship Jamaica resorts and continued expansion across the Caribbean. A more personalized, tiered loyalty program gives repeat guests added incentive to stay within the Sandals and Beaches family rather than shopping competing all-inclusive brands.
For travelers, the practical takeaway is simple: anyone who has stayed at a Sandals or Beaches resort keeps the status and points they already have, and the July 1 switch unlocks the new upgrade hotline, reward flexibility, and event access without a re-enrollment hassle.
If you’re weighing a first Sandals or Beaches stay — or trying to figure out which tier perks are worth chasing on your next booking — the team at Pixie Vacations and Pixie Honeymoons books these resorts at no added cost. For couples, our sister site breaks down how the new Island Insiders Club rewards a Sandals honeymoon, and our advisors can walk you through how your tier and points apply to any trip.
Sandals Island Insiders Club: Quick Facts
When does the Island Insiders Club launch?
July 1, 2026. It replaces the Sandals Select Rewards program, which launched in 2008.
Do my existing Sandals Select Rewards points carry over?
Yes. All points, tier status and earned benefits transfer automatically on July 1, 2026 — members do not need to re-enroll or take any action.
What are the Island Insiders Club tiers?
There are seven tiers, earned by paid nights stayed: Shell, Coral, Sapphire, Emerald, Diamond, Pearl and Ambassador. Shell replaces the former Select tier.
What new benefits does the Island Insiders Club add?
New features include a room-upgrade hotline, an online Insiders Shop, a "Choice of Insider Reward" (such as Red Lane Spa or Island Routes credits), Insider events, and the returning free-week certificate after 70 paid nights.
How do new members join?
Enroll before your first visit, then book and complete an inaugural stay to earn 5,000 bonus points and begin building tier status.
Reporting compiled from Sandals Resorts International’s June 15, 2026 announcement (PR Newswire), TravelPulse, Caribbean Journal, and Travelweek.
